The brief
Fjord Type sells eight families to studios and publishers. Their old site showed each font as a static image, so buyers couldn’t try their own words.
What I did
I designed a specimen site where every page is a live type tester: change the text, the size and the axes, then share a link to exactly what you set.
Trial downloads doubled in the first quarter, and the tester is now the most shared page on the site.
